Select Region
Let's Get Social!


LEGO Is Creating Stay-at-Home Dad and Working Mom Figures

LEGO Is Creating Stay-at-Home Dad and Working Mom Figures


LEGO is releasing a new set of “minifigures,” including a stay-at-home dad and working mom to mirror actual families and today’s world.

Soren Torp Laursen, president of LEGO Systems, told Fortune that they will be creating new minifigures to better reflect today’s society, including a child in a wheelchair with a guide dog.

“We need to stay in tune with the world around us,” Laursen told Fortune at the Nurenberg International Toy Fair in Germany. “We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”

The stay-at-home dad is dressed in a plaid shirt and jeans with a baby in a stroller, while the mother is dressed in work attire and holds the baby bottle.



A Pew Research Center study conducted in June 2014 cited that there are over 2 million stay-at-home dads in the U.S. and is on the rise. 

LEGO is not the only toy company that has been making changes to appeal to a greater demographic. Last month, Barbie unveiled three new dolls with petite, curvy, and tall body types for more girls to relate to.

The new line of LEGO minifigures is part ofthe new Fun in the park- City People Pack and will be available this August.
 

RELATED: To read more stories like this, subscribe to our newsletter.

Main image: A preview of the Fun in the park- City People Pack of LEGO minifigures.
Photo courtesy of LEGO



More News Articles:

What Is Open in NYC on Christmas Day?

Christmas day is a wonderful time to explore the attractions of the New York City area. Here's what is open in NYC on Christmas day this year.


Latest News:

LuminoCity Festival of Holiday Lights Returns for 2022

LuminoCity Holiday Lights Festival has returned for the 2022 season and will be on display through Jan. 9, 2023.


Family Activities:



Have a Laugh:

Best Memes of the Week for Parents

Here are the funniest parenting memes from Instagram, Facebook, and Reddit this week.
Samantha Neudorf

Author: Samantha Neudorf is a former editor at NYMetroParents. See More

Featured Listings:

Friends Academy

Friends Academy

Locust Valley, NY Strong Minds, Kind Hearts. Friends Academy is a premier private school committed to the guiding principles of Peace, Integrity, Community Equality and...

Penguin Coding School

Penguin Coding School

Brooklyn, New York Choose between ONLINE or IN-PERSON classes, depending on your location. Penguin Coding School provides comprehensive coding education to kids ages 6-1...

Kon Gen International Preschool

Kon Gen International Preschool

Bayside, NY Kon Gen International Preschool is a child-focused and family friendly pre-school located on the border of Flushing and Bayside serving children 2 to ...